Design Questionnaire Please be sure to complete BOTH forms to the best of your ability. Thank you! PART 1 Design Discovery Please answer the questions to your best ability. Name * First Name Last Name Business / Company Name * What do / don't you like about your current brand? * Is there a story behind your current branding? * Yes Not really Are there any brands you admire or like the look of? * Yes Not really Adjectives associated with your brand. * Are there any audiences you are currently not reaching that you would like to with your brand? * Yes Not that I know of Is there imagery you’d like to use to showcase your brand? * Yes No What is the most important feeling you want your brand to represent? * Modern Clean Youthful Sharp Industrial Other... Most impactful use of your logo: * Word Mark (text only) Logo Mark (symbols, initials, imagery) Combination I am not sure, but I am open. What is the goal of this (re)branding? * Thank you! PART 2 Now for the fun part! Let's get an idea for your design preferences. Logo Style * Which direction do you feel most drawn to? Geometric – Clean lines, shapes, and symmetry (modern, structured feel) Classic – Timeless, traditional, elegant (serifs, heritage feel) Wordmark – Logo built around your name in a distinctive font (simple, type-driven) Combination – Symbol + text that can be used together or separately (versatile, recognizable) Contemporary – Trend-forward, sleek, minimal (modern fonts, bold design) Monogram – Initials or letters forming a unique mark (personal, iconic, compact) Color Preferences * Which color family best reflects your vision? Bright – Bold, energetic, vibrant colors (eye-catching, playful) Neutral – Minimal, clean tones like black, white, beige, and gray (sophisticated, modern) Primary – Red, blue, yellow – simple, strong, foundational colors (classic, bold) Earthy – Nature-inspired tones like greens, browns, and muted neutrals (grounded, organic) Typography Style * What kind of lettering do you prefer? Serif – Classic with little “feet” at the ends of letters (timeless, traditional) Sans Serif – Clean, straight lines with no extra details (modern, simple) Script – Flowing, handwritten look (personal, elegant) Bold/Display – Thick, strong, attention-grabbing type (impactful, memorable) Overall Mood * What vibe do you want your brand to give off? Playful & Youthful – Fun, lighthearted, approachable Modern & Minimal – Sleek, simple, understated Professional & Corporate – Polished, structured, business-forward Organic & Natural – Fresh, approachable, rooted in nature Thank you!
